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Anglický jazyk
Diversity in European Marketing
Autor: Thomas Rudolph
This case book offers a non-traditional issue-centered perspective to European marketing. Focusing on some of the key challenges faced by managers charged with developing pan-European marketing strategies, marketing problems are placed into the context of... Viac o knihe
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O knihe
This case book offers a non-traditional issue-centered perspective to European marketing. Focusing on some of the key challenges faced by managers charged with developing pan-European marketing strategies, marketing problems are placed into the context of these challenges and capture the multiple facets and implications for European marketing in an integrative manner.
- Vydavateľstvo: Gabler Verlag
- Rok vydania: 2012
- Formát: Paperback
- Rozmer: 240 x 168 mm
- Jazyk: Anglický jazyk
- ISBN: 9783834914200
