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Anglický jazyk
Double your Price: The strategy and tactics of smart pricing
Autor: David Falzani
Getting your pricing strategy right is the difference between sustainable growth, investing in product development, and happy, engaged customers and stakeholders. Harvard Business Review research shows that pricing has almost 4 times as much influence... Viac o knihe
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O knihe
Getting your pricing strategy right is the difference between sustainable growth, investing in product development, and happy, engaged customers and stakeholders. Harvard Business Review research shows that pricing has almost 4 times as much influence on a companys ability to reinvest than top line sales growth. But if you dont understand the psychology of pricing, having the wrong price can undermine your chances for success.
Double Your Price
is your practical, accessible guide on the theory, strategy, psychology, and execution of pricing. With useful tools, and clear, realistic guidance on how to leverage pricing to drive business success, youll be able to answer the following questions for your business or product:
- How much should we charge for our product or service?
- How much are our customers willing to pay?
- If we increase our price, will we lose customers?
- How can setting prices help us cover our costs?
- What are the benefits of a pricing strategy?
- Will increasing or decreasing prices help my business to succeed?
A well-designed and progressive pricing strategy is one of the most powerful tools available to businesses. Get yours right.
- Vydavateľstvo: Financial Times Prent.
- Rok vydania: 2023
- Formát: Paperback
- Rozmer: 216 x 139 mm
- Jazyk: Anglický jazyk
- ISBN: 9781292426341
