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Anglický jazyk
Effect of consumer design perception on brand equity
Autor: Abhishek Mishra
"My overall comment is that this represents an excellent work and I wish to congratulate Abhishek for this. The methodology used is very insighful and innovative, specially the use of gamified depth interviews. There is throrough rigor in every stage specially... Viac o knihe
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O knihe
"My overall comment is that this represents an excellent work and I wish to congratulate Abhishek for this. The methodology used is very insighful and innovative, specially the use of gamified depth interviews. There is throrough rigor in every stage specially literature review, to development of constructs as well as final implications. Development of desing percpetion scale is an original contribution." Dr. Sharad Sarin (XLRI Jamshedpur)
- Vydavateľstvo: LAP LAMBERT Academic Publishing
- Rok vydania: 2016
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9783659873997
