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Anglický jazyk
Effects Of Sponsorship on consumer attitude, perception and decision making
Autor: Azka Amin
This study focuses on effects of sponsorships that result in formation or change in perception of consumer about a product or a brand, attitude towards the sponsored product or brand and related decision making in terms of buying and usage of product. The... Viac o knihe
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O knihe
This study focuses on effects of sponsorships that result in formation or change in perception of consumer about a product or a brand, attitude towards the sponsored product or brand and related decision making in terms of buying and usage of product. The results were concluded after carrying out a thorough survey on random sample of people through questionaires and results were compiled in SPSS Data analysis
- Vydavateľstvo: LAP LAMBERT Academic Publishing
- Rok vydania: 2016
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9783659896446
