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Nemecký jazyk
Einführung in die Marktforschung.
Autor: Werner Pepels
Data has become the most important production factor. The basic tools for collecting, organizing and evaluating these data are presented in this volume in a systematic and transfer-oriented manner. This is the second, corrected and updated edition. The target... Viac o knihe
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O knihe
Data has become the most important production factor. The basic tools for collecting, organizing and evaluating these data are presented in this volume in a systematic and transfer-oriented manner. This is the second, corrected and updated edition. The target readers are university students as well as specialists and managers, but also career changers (see also the works »Moderne Marktforschung« and »Handbuch Modernes Marktforschungs-Management«).
- Vydavateľstvo: Duncker & Humblot
- Rok vydania: 2023
- Formát: Paperback
- Rozmer: 233 x 157 mm
- Jazyk: Nemecký jazyk
- ISBN: 9783428187577
Anglický jazyk 
