Emotional Appeals in Advertising Banking Services

Anglický jazyk

Emotional Appeals in Advertising Banking Services

Taking into consideration the global financial crisis, the current challenges of competition and open banking, and the looming threat of Brexit, this book explores the implications of using emotional appeals in financial services advertising.

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78.21 €

bežná cena: 86.90 €

O knihe

Vydavateľstvo: Emerald Publishing Limited
Rok vydania: 2018
Formát: Paperback
Rozmer: 198 x 129 mm
Jazyk: Anglický jazyk
ISBN: 9781787563025

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