Anglický jazyk

English EXIM. A Linguistic Study

Vydavateľstvo: GRIN Verlag
Rok vydania: 2016
Formát: Paperback
Rozmer: 210 x 148 mm
Jazyk: Anglický jazyk
ISBN: 9783668262980

Na objednávku, dodanie 2-4 týždne

44.37 €

bežná cena: 49.30 €

O knihe

Research Paper (undergraduate) from the year 2016 in the subject English Language and Literature Studies - Linguistics, grade: A, Andhra University, course: MA English, MA Economics, MA Political Science, MA Linguistics, language: English, abstract: Trade flow has always been synonymous to language flow. The global economy is in the hands of the global language. English has long become the lingua franca of the globalizing economy, and this book "English EXIM. A Linguistic Study" sets out to investigate how international trade are prepared to meet the linguistic requirements imposed on them by global business.
This book focuses on investigating how well international trade of economies present themselves in their corporate literature and on the internet, which instruments from the wide-ranging selection of marketing tools they apply for communicating with international markets and how the linguistic quality of their international market communications can be assessed. The objective is to provide economies is follow English as a recognized language with a tool to maximize the effects of their international communication efforts based on the analysis of the current state of the art and on the evaluation of previous studies in this field.
The book presents English as the language of global trade by statistically showing that
1. U.K, New Zealand and Canada have high trade with U.S. because their major language is English.
2. If official language of a country is English then its trade prospects with U.S. are high.
3. India, South Africa and Sri Lanka have high trade with U.S. because of their official language is English.