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Anglický jazyk
Entrepreneurial Management in Small Firms
Autor: Ian Chaston
Electronic Inspection Copy available for instructors Examining the crucial role of innovation and entrepreneurship in achieving growth and ongoing success in the small business sector, this book carefully examines the processes by which small... Viac o knihe
Na objednávku, dodanie 2-4 týždne
83.52 €
bežná cena: 92.80 €
O knihe
Electronic Inspection Copy available for instructors Examining the crucial role of innovation and entrepreneurship in achieving growth and ongoing success in the small business sector, this book carefully examines the processes by which small businesses identify new opportunities, evolve appropriate marketing strategies, develop new products and services and successfully launch these into the market.
The text:
- Includes a dedicated chapter on social entrepreneurship and family firms
- Explores issues of Ethics and Corporate Social Responsibility
- Packed with supporting "real world" case studies including Apple's iPod, Facebook, Starbucks and YouTube to illustrate how entrepreneurial firms succeed.
- Learning features including learning aims, summaries, points for discussion, and further reading.
- with instructors' manual and PowerPoint slides and access to full-text journal articles for students. Visit the Companion website at
- Vydavateľstvo: SAGE Publications Ltd
- Rok vydania: 2009
- Formát: Paperback
- Rozmer: 244 x 170 mm
- Jazyk: Anglický jazyk
- ISBN: 9781848600256
