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Anglický jazyk
Essentials of Services Marketing
Autor: Jochen Wirtz
For undergraduate courses inservices marketing
Learn how to create value throughcustomer connections and engagement
As economies across the world continue to transition toward services,skills in marketing and managing services have never been... Viac o knihe1 kus - skladom u vydavateľa Posielame do 7-10 dní
74.14 €
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O knihe
For undergraduate courses inservices marketing
Learn how to create value throughcustomer connections and engagement
As economies across the world continue to transition toward services,skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e, captures the reality of todayGÇÖs world,incorporates recent academic and managerial thinking, and illustratescutting-edge service concepts. Designed to provide a crisp introduction to keytopics in the field, this book places marketing issues within a broader generalmanagement context and shows the relationships between the marketing,operations, IT, and human resources functions in service firms.- Vydavateľstvo: Pearson
- Rok vydania: 2022
- Formát: Paperback
- Rozmer: 275 x 214 mm
- Jazyk: Anglický jazyk
- ISBN: 9781292425191
