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Anglický jazyk
Export Planning
Autor: Joris J. A. Leeman
The purpose of this book is to show you how to plan and execute internationalisation within your firm. Export Planning explains a method, following a 10 - step approach, to create your international marketing plan
It will enable you to:
-Systematically...
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O knihe
The purpose of this book is to show you how to plan and execute internationalisation within your firm. Export Planning explains a method, following a 10 - step approach, to create your international marketing plan
It will enable you to:
-Systematically select and plan the entry into new international markets;
-Enhance the chances of success through its integrated review of analysis and strategy with marketing, logistics, organisation and finance;
-Put together a sound line of reasoning from strategy to implementation.
This book provides you with:
-An Export Planning - Model: a framework to develop your International Marketing Plan;
-4 phases showing you how to set up an Export Policy, Export Audit, Export Plan and Export Roll-out;
-10 steps and 5P's for export which can be used as a toolkit;
-A checklist to review whether you are ready for export;
"The secret of successful international trade can be found in applying the 4C's of marketing and matching them with the 5P's for export: product, performance, partners, people and perseverance."
A book for practitioners and thinkers; students and managers.
- Vydavateľstvo: BoD - Books on Demand
- Rok vydania: 2015
- Formát: Paperback
- Rozmer: 220 x 170 mm
- Jazyk: Anglický jazyk
- ISBN: 9783839137864
