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Anglický jazyk
Factors Driving Social Network Site Usage
Autor: Claus-Peter H. Ernst
Based on multiple surveys, the present book gives valuable insights into the factors driving Social Network Site usage behavior for both practitioners and academics. By empirically evaluating multiple influence factors, it contributes to the current body... Viac o knihe
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49.49 €
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O knihe
Based on multiple surveys, the present book gives valuable insights into the factors driving Social Network Site usage behavior for both practitioners and academics. By empirically evaluating multiple influence factors, it contributes to the current body of knowledge on Social Network Site usage behavior and provides multiple practical implications for Social Network Site service providers, advertisers, etc.
- Vydavateľstvo: Springer Fachmedien Wiesbaden
- Rok vydania: 2015
- Formát: Paperback
- Rozmer: 210 x 148 mm
- Jazyk: Anglický jazyk
- ISBN: 9783658099176
