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Anglický jazyk
Fern, E: Advanced Focus Group Research
Autor: Edward E. Fern
Specifically written for researchers and students with a fundamental knowledge of focus group research, the book gives numerous examples of what researchers should and should not do in designing their own research projects. In addition, it critically examines... Viac o knihe
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O knihe
Specifically written for researchers and students with a fundamental knowledge of focus group research, the book gives numerous examples of what researchers should and should not do in designing their own research projects. In addition, it critically examines the limits of focus groups and suggests how to use focus groups for nontraditional research tasks.
- Vydavateľstvo: Sage Publications, Inc.
- Rok vydania: 2001
- Formát: Paperback
- Rozmer: 229 x 152 mm
- Jazyk: Anglický jazyk
- ISBN: 9780761912491
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