• Anglický jazyk

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Autor: Heinz Duthel

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The press release is dead
Invented in 1906, press releases were originally designed to announce truly newsworthy... Viac o knihe

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O knihe

Find journalists to write about your startup
100 Places to Get Press Coverage for Your Startup
Ready to reach more than 450000 users
The press release is dead
Invented in 1906, press releases were originally designed to announce truly newsworthy events.
Not anymore.
Press releases do not work unless you are Bill Gates, Tiger Woods, President Obama, Google or Coca-Cola, Heinz Duthel said.
You put all of that stuff around it, and all of the sudden it is incredibly newsworthy. This is the context.
swissinfo.ch: #Book, #Bestsellers. ' Is a must read for start-ups'

  • Vydavateľstvo: BoD - Books on Demand
  • Rok vydania: 2017
  • Formát: Paperback
  • Rozmer: 190 x 120 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9783743162259

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