• Anglický jazyk

Food Retail: Rise of the Discounter

Autor: Alex Oyston

The rise of the discounter! An insightful research into attitude shifts within the grocery shopping market. Consumers are rapidly ditching premium branded food products, stocking their cupboards with discount retailers 'own' brands as stigma around shopping... Viac o knihe

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O knihe

The rise of the discounter! An insightful research into attitude shifts within the grocery shopping market. Consumers are rapidly ditching premium branded food products, stocking their cupboards with discount retailers 'own' brands as stigma around shopping is near abolished. The study looks into the market adjustments and why now people are willing to give discount retail their time and money in substitute for the previously dominant oligopoly stores.

  • Vydavateľstvo: Scholars' Press
  • Rok vydania: 2018
  • Formát: Paperback
  • Rozmer: 220 x 150 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9786202306621

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