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Anglický jazyk
Foundations of Global Business
Autor: Nader H. Asgary
In the past three decades a number of important changes have made international
business more complex and exciting. The rapid and continuous changes in information
and communications technology (ITC), reduced trade barriers...
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O knihe
In the past three decades a number of important changes have made international
business more complex and exciting. The rapid and continuous changes in information
and communications technology (ITC), reduced trade barriers among countries, and
regionalization have increased the links and dependency among firms from various
countries. This has created opportunities for increasing expansion to new markets and
increasing global integration while simultaneously posing many challenges.
This book views international business as a complex and integrated system and takes a
systems approach to study and analyze the changes thus enabling readers to assess global business opportunities
and risk in a comprehensive and integral manner. The topics presented in this book allow practitioners, scholars,
and students of international business to have a broad understanding of the most relevant issues in a changing
international environment.
- Vydavateľstvo: Information Age Publishing
- Rok vydania: 2015
- Formát: Hardback
- Rozmer: 240 x 161 mm
- Jazyk: Anglický jazyk
- ISBN: 9781681232690
