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Anglický jazyk
FUTURE OF MEN
Autor: Marian Salzman
"We are at the end of the male market as we knew it. In this brilliant new book, major trends--critical for businesses marketing to men--are revealed. A new vision of what it means to be male is exposed."--Sergio Zyman, author of "The End of Marketing As... Viac o knihe
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O knihe
"We are at the end of the male market as we knew it. In this brilliant new book, major trends--critical for businesses marketing to men--are revealed. A new vision of what it means to be male is exposed."--Sergio Zyman, author of "The End of Marketing As We Know It "and, most recently, "Renovate Before You Innovate" "There is a change going on in how masculinity is defined. "The Future of Men" will be critical for anyone who needs to understand the trends that are shaping the new man."--Lothar Reiff, Creative Director, Hugo Boss Praise for "Next":
"Salzman and Matathia offer a dizzying snapshot of what our world might look like in the next five to ten years."--"Publishers Weekly"
- Vydavateľstvo: St. Martin's Griffin
- Rok vydania: 2006
- Formát: Paperback
- Rozmer: 229 x 152 mm
- Jazyk: Anglický jazyk
- ISBN: 9781403975485
