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Anglický jazyk
GAMESbrief Unplugged Volume 2
Autor: Nicholas Lovell
Making money from games in the twenty-first century Nicholas Lovell helps companies make money from games, understand emerging platforms (Apple's iOS, Google Android, browser-based, online) and navigate new business models. In this second volume of Nicholas's... Viac o knihe
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bežná cena: 30.00 €
O knihe
Making money from games in the twenty-first century Nicholas Lovell helps companies make money from games, understand emerging platforms (Apple's iOS, Google Android, browser-based, online) and navigate new business models. In this second volume of Nicholas's provocative and incisive analysis, you will learn: ¿ How ngMoco, Jagex and Bigpoint built businesses worth hundreds of millions on the power of free ¿ How in-app purchases can transform your business's revenues and profits ¿ How a company with $100 million of venture backing went bust, and how to avoid their mistakes ¿ What new online business models mean for hardware manufacturers, retail and traditional publishers If you want to ride the wave of online games, weather the transition to free and become a successful, profitable games business, you need to read this book.
- Vydavateľstvo: Lulu.com
- Rok vydania: 2011
- Formát: Paperback
- Rozmer: 229 x 152 mm
- Jazyk: Anglický jazyk
- ISBN: 9781447754220
