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Anglický jazyk
Gender Stereotypes in Nigerian Television Commercials
Autor: Modupe Akinleye
Gender is an organising social category and notions of femininity, as well as masculinity, are fundamental to possibilities and/or impossibilities inherent in the social world. In Nigeria, television is a major tool for (re-)enforcing social codes that perpetuate... Viac o knihe
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O knihe
Gender is an organising social category and notions of femininity, as well as masculinity, are fundamental to possibilities and/or impossibilities inherent in the social world. In Nigeria, television is a major tool for (re-)enforcing social codes that perpetuate gender stereotypes which undermine the evolving dynamics of the Nigerian woman.This book does not only aim to uncover how television commercials perpetuate these sex-role stereotypes of 'traditional' and 'modern' Nigerian women but also challenge the advertising industry in Nigeria for a radical rethink of the feminine construction.
- Vydavateľstvo: LAP LAMBERT Academic Publishing
- Rok vydania: 2018
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9786139580415
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