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Anglický jazyk
Global Strategy in the Service Industries
Autor: Mario Glowik
This textbook explores the strategy of new global businesses in the international service sector. Original case studies from a range of sectors such as healthcare and e-commerce, including Facebook and Google, provide practical insights into thriving with... Viac o knihe
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O knihe
This textbook explores the strategy of new global businesses in the international service sector. Original case studies from a range of sectors such as healthcare and e-commerce, including Facebook and Google, provide practical insights into thriving with global business strategies. Written by a leading expert in the field, this text will be an interesting read for all scholars and students wishing to view the strategic relationship from a service industries focal point.
- Vydavateľstvo: Routledge
- Rok vydania: 2017
- Formát: Hardback
- Rozmer: 250 x 175 mm
- Jazyk: Anglický jazyk
- ISBN: 9781138927926
