- Anglický jazyk
Goodall, G: Advertising
Excerpt from Advertising: A Study of a Modern Business Power
Nowadays, it is becoming more and more clearly recognized that in economics, as in other fields, theory and practice must keep one another within hail. The student must maintain a firm grip...
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O knihe
Excerpt from Advertising: A Study of a Modern Business Power
Nowadays, it is becoming more and more clearly recognized that in economics, as in other fields, theory and practice must keep one another within hail. The student must maintain a firm grip on the actual facts of industry, and the business-man must remind himself of the rules and reason of the glorious game of business if each is to contri bute his share to what should surely be the object of both - the progressive improvement of our economic organization. If this book, by its descriptions and discussions of one branch of business, is of some little assistance in enabling the scientist and the artist in economics thus to keep within hail, it will fulfil its purpose.
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- Vydavateľstvo: Forgotten Books
- Formát: Paperback
- Jazyk: Anglický jazyk
- ISBN: 9781330277850