• Anglický jazyk

Grand Brand Rajini

Autor: P. C. Balasubramanian

Rajinikanth is one of the most popular Film actors from South India. A devout,self disciplined human being..a rags to riches story..an embodiment of human values..a cult figure par excellence..the way he conducts him-self mnd his professional management... Viac o knihe

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O knihe

Rajinikanth is one of the most popular Film actors from South India. A devout,self disciplined human being..a rags to riches story..an embodiment of human values..a cult figure par excellence..the way he conducts him-self mnd his professional management of his career is unique. This book is an original and unique take on Brand Mangement,using Rajinikanth's superstardom as a model for building and sustaining a successful brand.

  • Vydavateľstvo: Rupa Publications India
  • Rok vydania: 2012
  • Formát: Paperback
  • Rozmer: 198 x 129 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9788129120595

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