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Nemecký jazyk
Grundlagen der Mediaplanung.
Autor: Werner Pepels
»Basics of Media Planninf«: Media planning directs an advertiser's funds to advertising types and media in order to spread its message in the best possible way. This is an up-to-date and well-founded explanation of how this should be done. The author has... Viac o knihe
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O knihe
»Basics of Media Planninf«: Media planning directs an advertiser's funds to advertising types and media in order to spread its message in the best possible way. This is an up-to-date and well-founded explanation of how this should be done. The author has long professional experience in advertising, and also a scientific background as a professor of marketing. The book is aimed at marketing managers as an update, at career entrants and changers in media planning and at business students for orientation.
- Vydavateľstvo: Duncker & Humblot GmbH
- Rok vydania: 2023
- Formát: Paperback
- Rozmer: 232 x 156 mm
- Jazyk: Nemecký jazyk
- ISBN: 9783428187584
Anglický jazyk 
