• Anglický jazyk

Hack The Buyer Brain

Autor: Kenda Macdonald

Hack The Buyer Brain uncovers the odd quirks of the human condition that affect how we buy, sell, and behave - laying out a simple approach to sales and marketing that skyrockets profits. Have you ever wondered why your customers behave in a certain way?... Viac o knihe

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O knihe

Hack The Buyer Brain uncovers the odd quirks of the human condition that affect how we buy, sell, and behave - laying out a simple approach to sales and marketing that skyrockets profits. Have you ever wondered why your customers behave in a certain way? Why some of them buy repeatedly and delightedly, why others buy from you only once - and why some people never buy from you at all? Simple: humans have evolved to survive, not buy - and most marketing doesn't take human behaviour into consideration. Hack The Buyer Brain explains the psychology behind our behaviour, how we make purchase decisions and - crucially - how you can use these new psychological insights to create and implement astonishingly effective customer journeys. Kenda Macdonald isn't just any marketer: her background in forensic psychology gives her a unique insight into how the buyer's brain works. She shares real-life case studies and simplifies the science behind them, showing you how to hack the brain to attract and keep a steady stream of delighted customers. She breaks down the latest neuroscience so you can: Find and attract perfect customers and keep them interested. Create a seamless buying process, so people don't just buy your products and services, they do it with a massive grin on thier faces. Wow your customers so they keep coming back for more (because it costs 600-700% MORE to get a new customer on board than keep an old one). Get ready to hack brains and win better quality leads, happier customers, and more ROI from your marketing.

  • Vydavateľstvo: Kenda Macdonald
  • Rok vydania: 2019
  • Formát: Paperback
  • Rozmer: 210 x 148 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9781912713950

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