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Anglický jazyk
Handbook of Research on Effective Marketing in Contemporary Globalism
Autor: Bryan Christiansen
The 21st century has brought about many changes in the economic realm due to acceleration of globalization. The Handbook of Research on Effective Marketing in Contemporary Globalism provides readers with an understanding of the importance of marketing... Viac o knihe
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333.81 €
bežná cena: 370.90 €
O knihe
The 21st century has brought about many changes in the economic realm due to acceleration of globalization. The Handbook of Research on Effective Marketing in Contemporary Globalism provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high global competition.
- Vydavateľstvo: Business Science Reference
- Rok vydania: 2014
- Formát: Hardback
- Rozmer: 286 x 221 mm
- Jazyk: Anglický jazyk
- ISBN: 9781466662209
