- Anglický jazyk
Handbook of Social and Ethical Marketing
Autor: Carolyn Strong
The handbook will comprise an anthology of contributed chapters from leading international academics reflecting research on different aspects of social and ethical marketing that are drawn from various industries and sectors. Social and ethical marketing... Viac o knihe
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O knihe
The handbook will comprise an anthology of contributed chapters from leading international academics reflecting research on different aspects of social and ethical marketing that are drawn from various industries and sectors. Social and ethical marketing cover many dimensions of moral and virtuous decisions and actions, this handbook will offer the reader a selection of pertinent literary pieces
- Vydavateľstvo: De Gruyter
- Rok vydania: 2024
- Formát: Hardback
- Rozmer: 246 x 175 mm
- Jazyk: Anglický jazyk
- ISBN: 9783110655650