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Nemecký jazyk
Handbuch Modernes Marktforschungs-Management.
Autor: Werner Pepels
»Handbook of Modern Market Research Management«: This handbook presents both a state-of-the-art overview of the systematic-analytical foundation of market research and its application-oriented, practical implementation. It follows the principle of the demanding... Viac o knihe
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O knihe
»Handbook of Modern Market Research Management«: This handbook presents both a state-of-the-art overview of the systematic-analytical foundation of market research and its application-oriented, practical implementation. It follows the principle of the demanding practical orientation of modern textbooks. The target readers are therefore professionals in marketing functions, decision-makers and high potentials on the one hand, and students in business administration at universities on the other.
- Vydavateľstvo: Duncker & Humblot GmbH
- Rok vydania: 2022
- Formát: Hardback
- Rozmer: 238 x 166 mm
- Jazyk: Nemecký jazyk
- ISBN: 9783428186723
Anglický jazyk 
