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Anglický jazyk
Hausman, W: Estimating the Timing and Magnitude of Peak Sale
Excerpt from Estimating the Timing and Magnitude of Peak Sales in New Consumer Durables
Consider a new consumer durable product such as color television in the early and mid l96o's. Based on past experience with consumer durable products, one expects...
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Excerpt from Estimating the Timing and Magnitude of Peak Sales in New Consumer Durables
Consider a new consumer durable product such as color television in the early and mid l96o's. Based on past experience with consumer durable products, one expects that the product will reach a peak sales rate followed by a decline. Initially, and through the peak sales period, most of the purchases will be initial purchases by households which previously did not own the product. Sub sequently, however, replacement purchases will be made, and eventually most-sales will be either replacement purchases or initial purchases for newly - formed households.
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- Vydavateľstvo: Forgotten Books
- Formát: Paperback
- Jazyk: Anglický jazyk
- ISBN: 9781333739485
