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Anglický jazyk
Holiday attachment - The construct, measure, and its relation with customer loyalty
Autor: Babu George
Doctoral Thesis / Dissertation from the year 2004 in the subject Tourism, grade: none, Goa University (Goa University, India), language: English, abstract: The content of the thesis may be summarized as follows:
a) Conceptualization, development,...
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O knihe
Doctoral Thesis / Dissertation from the year 2004 in the subject Tourism, grade: none, Goa University (Goa University, India), language: English, abstract: The content of the thesis may be summarized as follows:
a) Conceptualization, development, and validation of a scale to measure holiday attachment.
b) Examination of holiday attachment as an antecedent of tourist loyalty.
c) Test of the proposed mediation-moderation model involving holiday dependence, holiday identity, novelty seeking, and loyalty.
KEYWORDS: Scale Development, Holiday Attachment, Holiday Utility, Holiday Identity, Holiday Contextuality, Holiday Dependence, Novelty Seeking, Customer Loyalty, Mediation, and Moderation.
- Vydavateľstvo: GRIN Verlag
- Rok vydania: 2012
- Formát: Paperback
- Rozmer: 210 x 148 mm
- Jazyk: Anglický jazyk
- ISBN: 9783656127062
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