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O knihe
This book discusses the advertising technique of using religious symbols, themes, and rhetoric in the promotion of secular consumer goods and services and, inversely, the use of nonreligious themes in the promotion of religious goods, institutions, and services.
- Vydavateľstvo: Globe Pequot Publishing Group Inc/Bloomsbury
- Rok vydania: 2024
- Formát: Paperback
- Rozmer: 229 x 152 mm
- Jazyk: Anglický jazyk
- ISBN: 9781793629364