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Anglický jazyk
How Not to Suck At Marketing
Autor: Jeff Perkins
Let's face it, marketing today is really, really hard. From the explosion of digital advertising options to the thousands of martech tools out there on the market, it's virtually impossible to stay on top of it all. Even more challenging is the deluge of... Viac o knihe
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O knihe
Let's face it, marketing today is really, really hard. From the explosion of digital advertising options to the thousands of martech tools out there on the market, it's virtually impossible to stay on top of it all. Even more challenging is the deluge of analytics available, leaving marketers swimming in data but thirsting for knowledge.
But you don't have to feel like you suck at marketing. Join award-winning marketing leader Jeff Perkins as he examines how to avoid the pitfalls and survive in today's ever-changing marketing landscape. Focusing on essential skills for modern marketers, How Not to Suck at Marketing prepares you to:
Create a focused marketing program that drives results
Collaborate effectively with the key stakeholders
Assemble a high-performing marketing team
Define and nurture your company (and personal) brand
Build a focused career and find the right job for you
Digital tools allow us to track immediate results, but marketing has always been about the long game. Tackle your marketing strategy and build a focused career with this practical guide.
- Vydavateľstvo: How2Conquer
- Rok vydania: 2021
- Formát: Paperback
- Rozmer: 229 x 152 mm
- Jazyk: Anglický jazyk
- ISBN: 9781945783159
