-
Anglický jazyk
Huntington, C: Black Social Dance in Television Advertising
Autor: Carla Stalling Huntington
The influence of dance upon consumers has long been understood by advertisers. This historical work investigates the anthropologic aesthetic of black social dance in television advertising. Covering the 1950s through the 2010s in the United States, each... Viac o knihe
Na objednávku, dodanie 2-4 týždne
38.16 €
bežná cena: 42.40 €
O knihe
The influence of dance upon consumers has long been understood by advertisers. This historical work investigates the anthropologic aesthetic of black social dance in television advertising. Covering the 1950s through the 2010s in the United States, each decade is explored in detail as dance is shown to provide value to brands, thus effecting consumption experiences. An interdisciplinary work drawing upon anthropological, phenomenological and cultural theoretical approaches, the text provides a theory of dance for a culture that has consistently drawn upon African-American arts to sell products.
- Vydavateľstvo: McFarland
- Rok vydania: 2011
- Formát: Paperback
- Rozmer: 229 x 152 mm
- Jazyk: Anglický jazyk
- ISBN: 9780786459445
Ruský jazyk 
Nemecký jazyk 
