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Anglický jazyk
I Think I Need Marketing
Autor: Bonnie Taylor
Are you searching for new buyers? Building a brand? Growing a business?
It's time for I Think I Need Marketing. A comprehensive resource anyone in business will find useful, regardless of industry, location, or size, I Think...
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O knihe
Are you searching for new buyers? Building a brand? Growing a business?
It's time for I Think I Need Marketing. A comprehensive resource anyone in business will find useful, regardless of industry, location, or size, I Think I Need Marketing pulls the curtain back on one of the business world's most confusing yet necessary components: marketing. Author Bonnie Taylor's easily understood narrative and common sense approach foregoes budget-wasting gimmicks and instead focuses on the steps and tools needed to build a successful-and profitable-marketing program.
By breaking marketing into easily grasped nuts and bolts supported by full color illustrations and real-world examples, I Think I Need Marketing leads readers through the process of creating a custom program destined for business growth. Enhanced with helpful tips and definitions, I Think I Need Marketing demystifies marketing with an accessible narrative about:
· Creating an actionable marketing strategy that achieves business goals
· Developing a winning brand and branding throughout a business
· Choosing the right mix from traditional and digital marketing options
· Setting budgets and saving money in marketing
· Using research effectively and efficiently
· Hiring and successfully working with outside consultants
· Evaluating and capitalizing on results
- Vydavateľstvo: I Think I Need, LLC
- Rok vydania: 2015
- Formát: Hardback
- Rozmer: 240 x 161 mm
- Jazyk: Anglický jazyk
- ISBN: 9780578168623
