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Anglický jazyk
Indirect Tobacco Advertisement and Promotion Activities in Bangladesh
Autor: Qazi Azad-uz-zaman
According to the World Health Organization's report on the Global Tobacco Epidemic 2008, nearly two-thirds of the world's smokers live in 10 countries including Bangladesh. Tobacco-use is a widespread phenomenon in this country. The Government has taken... Viac o knihe
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O knihe
According to the World Health Organization's report on the Global Tobacco Epidemic 2008, nearly two-thirds of the world's smokers live in 10 countries including Bangladesh. Tobacco-use is a widespread phenomenon in this country. The Government has taken steps towards discouraging smoking through signing the Framework Convention on Tobacco Control, thus, restricting advertising and smoking in public places. The tobacco industries are adopting different types of indirect advertisement and activities to promote their products targeting young people as they are particularly vulnerable to it. Tobacco advertising is also used to target women. On the face of different restrictions, the tobacco industry frequently changes and adopts new approach for promotion of their tobacco products. This book contains the different types of indirect advertisement and promotional activities adopted by the industries in south-west areas of Bangladesh in 2014.
- Vydavateľstvo: LAP Lambert Academic Publishing
- Rok vydania: 2015
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9783659721083
