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Anglický jazyk
Information Technology and E-Banking in Commercial Banks in Uganda
Autor: Henry Egyeyu
Information and Communication Technologies (ICT) has revolutionized and transformed the business operation trends, and it has become a strategic marketing tool to enhance the competitive edge. Banking traditional operations has totally emerged with the use... Viac o knihe
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O knihe
Information and Communication Technologies (ICT) has revolutionized and transformed the business operation trends, and it has become a strategic marketing tool to enhance the competitive edge. Banking traditional operations has totally emerged with the use of ICT and replaced with Electronic Banking concepts. E-banking bringing too many challenges to the managers in achieving their customer satisfaction and leading to overall objectives: This research study aims to collect and investigate the impact of IT towards e-banking Usefulness, Ease of Use and customer satisfaction in Ugandan banking industry. Ugandan top bank was selected and data was collected from 60 respondents to judge their views regarding IT Usage, Ease of Usefulness and Ease of Use in the context of Customer satisfaction in order to investigate its parameters to make significant managerial decisions.
- Vydavateľstvo: LAP LAMBERT Academic Publishing
- Rok vydania: 2016
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9783659975561
