-
Anglický jazyk
Innovation Feast
Autor: Susie White
Is your business starved of successful new product innovation?
If your new products are regularly failing in market, you're not alone. Over 45% of food and beverage products don't last more than one year on the shelf, resulting in hungry businesses with...
Viac o knihe
Na objednávku, dodanie 2-4 týždne
29.34 €
bežná cena: 32.60 €
O knihe
Is your business starved of successful new product innovation?
If your new products are regularly failing in market, you're not alone. Over 45% of food and beverage products don't last more than one year on the shelf, resulting in hungry businesses with no clue about what will drive their long-term growth.
Innovation Feast will show you how to create and manage successful new product ideas using a comprehensive five-stage innovation framework.
Packed full of practical hands-on innovation tools and exercises, you'll learn how to:
Uncover fresh consumer insights to inspire new product ideas.
Identify untapped opportunities where your competitors won't go.
Create a three-year pipeline of winning product ideas to fuel business growth.
Manage your innovation plans to prioritise resources and maximise in-market success.
Innovation Feast will help you answer those burning questions: How much should I innovate? Where should I focus my efforts? What type of new products should I make? How do I increase in-market success?
If your business is starved of successful new product innovation, this how-to book is a must-read to create food and beverages that people really want.
- Vydavateľstvo: Grammar Factory Publishing
- Rok vydania: 2018
- Formát: Paperback
- Rozmer: 229 x 152 mm
- Jazyk: Anglický jazyk
- ISBN: 9780648137245
