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Anglický jazyk
Integrated Marketing Communication
Autor: Robyn Blakeman
With new case studies and increased discussion of digital and social media, this text offers an up-to-date introduction to IMC elements including marketing plans, branding/positioning, creative briefs, copywriting, and design for each major media. Discussion... Viac o knihe
Na objednávku, dodanie 2-4 týždne
122.49 €
bežná cena: 136.10 €
O knihe
With new case studies and increased discussion of digital and social media, this text offers an up-to-date introduction to IMC elements including marketing plans, branding/positioning, creative briefs, copywriting, and design for each major media. Discussion questions, a glossary, and online student and instructor ancillaries supplement learning.
- Vydavateľstvo: Rowman & Littlefield Publishers
- Rok vydania: 2023
- Formát: Hardback
- Rozmer: 260 x 183 mm
- Jazyk: Anglický jazyk
- ISBN: 9781538176320
