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Anglický jazyk
Intercultural Aspects. Marketing in the United States and in Austria
Autor: Maria Priller
Seminar paper from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, , language: English, abstract: The paper deals with launching Manner granola into the United States.... Viac o knihe
Na objednávku, dodanie 2-4 týždne
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O knihe
Seminar paper from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, , language: English, abstract: The paper deals with launching Manner granola into the United States. Furthermore, a suitable marketing mix for the Austrian market is described, which includes the four P's product, price, place and promotion. Moreover, Hofstede's four dimensions in the USA and the marketing mix for the United States are illustrated. Finally, a conclusion of the elaborated outcomes are given.
- Vydavateľstvo: GRIN Verlag
- Rok vydania: 2018
- Formát: Paperback
- Rozmer: 210 x 148 mm
- Jazyk: Anglický jazyk
- ISBN: 9783668620711
