• Anglický jazyk

Intercultural Marketing and Communication:

Autor: Maia Ozdemir

We live in Globalisation Age in a globalised world. Our living environment consists of a mixture of different cultures, habits, customs and values. Sometimes we may feel disturbance sometimes not. It is a living organism like a forest, continuously growing... Viac o knihe

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O knihe

We live in Globalisation Age in a globalised world. Our living environment consists of a mixture of different cultures, habits, customs and values. Sometimes we may feel disturbance sometimes not. It is a living organism like a forest, continuously growing and adapting to different needs of all its inhabitants. Residential space is one of the most vulnerable to cultural changes aspects of the human life. We must know the cultural differences and learn to live together. The current research investigates housing preferences of people from three different cultural groups.

  • Vydavateľstvo: LAP LAMBERT Academic Publishing
  • Rok vydania: 2015
  • Formát: Paperback
  • Rozmer: 220 x 150 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9783659759673

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