Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing

Anglický jazyk

Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing

Interdisciplinary approaches are critical to solve the interesting problems of the day. This volume seeks to capture and synthesize the knowledge in the area of branding, product design, innovation, and strategic thought in international marketing.

Viac o knihe

Na objednávku, dodanie 2-4 týždne

205.20 €

bežná cena: 228.00 €

O knihe

Vydavateľstvo: Emerald Group Publishing Limited
Rok vydania: 2012
Formát: Hardback
Rozmer: 240 x 161 mm
Jazyk: Anglický jazyk
ISBN: 9781781900161

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