International Advertising and Communication
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  • Anglický jazyk

International Advertising and Communication

Autor: Ralf Terlutter

The book presents a wide selection of studies and works in the area of international communication including seven main areas: Advertising and Communication Effects; Advertising and Information Processing; Communication and Branding; Emotional, Social and... Viac o knihe

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98.99 €

bežná cena: 109.99 €

O knihe

The book presents a wide selection of studies and works in the area of international communication including seven main areas: Advertising and Communication Effects; Advertising and Information Processing; Communication and Branding; Emotional, Social and Individual Aspects of Communication; Communication and New Media; International Advertising and, finally, Perspectives on the Future of International Advertising

  • Vydavateľstvo: Deutscher Universitätsverlag
  • Rok vydania: 2006
  • Formát: Paperback
  • Rozmer: 210 x 148 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9783835004559

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