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Anglický jazyk
International Marketing. Analysis & Decision-Making
Autor: Tobias Hinterwimmer
Seminar paper from the year 2018 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, International School of Management, Campus Munich, course: Advanced Strategic Management; Business Development; International Business... Viac o knihe
Na objednávku, dodanie 2-4 týždne
17.55 €
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O knihe
Seminar paper from the year 2018 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, International School of Management, Campus Munich, course: Advanced Strategic Management; Business Development; International Business Game, language: English, abstract: Due to Amazon's broad market and product diversification they are nowadays exposed to a highly complex and competitive environment. The Porter 5 forces analysis helps us to construe the whole environment and to identify the individual, influential strengths of the company. By doing so, the emphasis is put on the five forces "Competitive Rivalry", "Threat of New Entrants", "Bargaining Power of Suppliers", "Bargaining Power of Buyer" and "Threat of Substitutes".
- Vydavateľstvo: GRIN Verlag
- Rok vydania: 2018
- Formát: Paperback
- Rozmer: 210 x 148 mm
- Jazyk: Anglický jazyk
- ISBN: 9783668713208
