International Online Marketing Communication Strategies of Global Players. A Linguistic Study with Special Reference to T-Mobile

Anglický jazyk

International Online Marketing Communication Strategies of Global Players. A Linguistic Study with Special Reference to T-Mobile

Vydavateľstvo: GRIN Verlag
Rok vydania: 2015
Formát: Paperback
Rozmer: 210 x 148 mm
Jazyk: Anglický jazyk
ISBN: 9783668077256

Na objednávku, dodanie 2-4 týždne

49.05 €

bežná cena: 54.50 €

O knihe

Diploma Thesis from the year 2002 in the subject English Language and Literature Studies - Linguistics, grade: Sehr Gut, Klagenfurt University, language: English, abstract: The purpose of this study is to analyse the international online marketing communication strategies of a mobile communications provider that has recently 'gone global' from a linguistic point of view.

This field of business has so far operated on a local level; through the merger of various companies operating on a national level to form the global player T-Mobile this has become an international business.

The present study will compare the linguistic implementation of T-Mobile's online marketing communication strategies on the corporate as well as two local Internet sites and attempt to filter out possible cross-cultural differences.

Since an analysis of all relevant media would deserve more consideration than the purpose and length of this thesis allow, I wish to focus on just one media, the Internet, as this communication channel is exemplar of the 'open-strategy' approach of international marketing communications.