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Anglický jazyk
Interpreting Consumer Choice
Autor: Gordon Foxall
This book presents a structured approach to consumer research , showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours.
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bežná cena: 82.50 €
O knihe
This book presents a structured approach to consumer research , showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours.
- Vydavateľstvo: Routledge
- Rok vydania: 2013
- Formát: Paperback
- Rozmer: 229 x 152 mm
- Jazyk: Anglický jazyk
- ISBN: 9780415717533
