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Anglický jazyk
Introduction to e-Business
Autor: Colin Combe
An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes... Viac o knihe
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260.19 €
bežná cena: 289.10 €
O knihe
An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters. This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form
- Vydavateľstvo: Routledge
- Rok vydania: 2016
- Formát: Hardback
- Rozmer: 260 x 208 mm
- Jazyk: Anglický jazyk
- ISBN: 9781138172517
