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Anglický jazyk
Introduction to the Event Management
Autor: Eka Devidze
Event Management is a professional field of practice that requires sophisticated skills in strategic planning and analysis, risk assessment, marketing, budgeting, cash flow planning, event proposal development and many other topics. The project nature of... Viac o knihe
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O knihe
Event Management is a professional field of practice that requires sophisticated skills in strategic planning and analysis, risk assessment, marketing, budgeting, cash flow planning, event proposal development and many other topics. The project nature of events, as well as the range of risks they carry (including financial risk), ensures that skilled and knowledgeable management personnel are required in the industry. Indeed, many major projects in today's corporate world are one-off events requiring these skills. Therefore, public and commercial events and projects are increasingly taking the step of appointing professionally trained personnel to senior positions.
- Vydavateľstvo: LAP LAMBERT Academic Publishing
- Rok vydania: 2011
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9783846527214
