Is Marxism the Base for Spreading a Dominant Ideology in the Media?

Essay from the year 2009 in the subject Communications - Mass Media, grade: A, The University of Sydney, course: MA of Professional Communication, language: English, abstract: [...] However, these arguments depict opposing positions towards the equation that
Marx sketches "Having money means controlling the public and constructing a
dominant ideology." This is not always the case in the media. Currently, many media
corporations whether independent or financially dependent do create a dominant
ideology, but this does not necessarily mean that the dominant ideology has to be
created only by those who have the fiscal means. To explore the extent to which this
statement is valid, this essay will first shed light on how the two globally known news
corporations (the BBC and Fox news channel) function. Then, a comparison and contrast will be drawn to see if each one of them plays a role in constructing a
dominant ideology in the recent Iranian Election.