Jones, D: What's in a Name?
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  • Anglický jazyk

Jones, D: What's in a Name?

Autor: David M Jones

This text analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building and maintaining strong brands - the lifeblood of any long-term marketing campaign. Recommendations for developing... Viac o knihe

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O knihe

This text analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building and maintaining strong brands - the lifeblood of any long-term marketing campaign. Recommendations for developing better advertising are included.

  • Vydavateľstvo: Routledge
  • Rok vydania: 2002
  • Formát: Hardback
  • Rozmer: 235 x 157 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9780765609731

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