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Anglický jazyk
Key Account Management
Autor: Malcolm Mcdonald
This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs... Viac o knihe
Na objednávku, dodanie 2-4 týždne
50.91 €
bežná cena: 56.57 €
O knihe
This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts. Topics include why key account management has become so critical to commercial success; the role of key management in strategic planning; how companies build profitable relationships with their customers; and what it takes to be a successful key account manager.
- Vydavateľstvo: Wiley
- Rok vydania: 2011
- Jazyk: Anglický jazyk
- ISBN: 9780470974155
