Key Concepts in Public Relations
An indepth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized alphabetically and are fully cross-referenced for ease of use. Suggestions for further reading... Viac o knihe
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O knihe
An indepth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized alphabetically and are fully cross-referenced for ease of use. Suggestions for further reading help to consolidate knowledge and aid understanding.
- Vydavateľstvo: Macmillan Education
- Formát: Paperback
- Jazyk:
- ISBN: 9780230203297