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Anglický jazyk
Kozak, M: Managing and Marketing Tourist Destinations
Autor: Metin Kozak
Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluates the theoretical approaches and applications to competitive advantage within tourist destinations and... Viac o knihe
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O knihe
Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluates the theoretical approaches and applications to competitive advantage within tourist destinations and demonstrates the ways to further develop the concept of destination competitiveness.
- Vydavateľstvo: Routledge
- Rok vydania: 2012
- Formát: Paperback
- Rozmer: 229 x 152 mm
- Jazyk: Anglický jazyk
- ISBN: 9780415811484
